NASCAR México Series is set to arrive in Tulum for the first time, bringing one of the most ambitious and exciting events of 2026 to the region.
Under the name Tulum 100 – NASCAR MEX & AIR SHOW, this event will blend motorsports, aviation, and tourism into a unique experience in the heart of the Mexican Caribbean.
If you’re considering visiting—or investing—in the Riviera Maya, this is definitely something to keep on your radar.
What is NASCAR?
NASCAR is one of the most prominent motorsports organizations in the world, known for its high-energy stock car racing competitions.
It features professional drivers competing in high-performance vehicles on closed tracks—most commonly oval-shaped circuits—reaching high speeds and delivering a thrilling mix of strategy, skill, and adrenaline.
Unlike other racing categories such as Formula 1, NASCAR vehicles are more similar in design, which creates closer competition and more intense on-track action between drivers.
When is NASCAR Tulum 2026?
The event is scheduled to take place from April 24 to April 26, 2026, with main activities expected in the afternoon.
April 24: Opening activities
April 25: Qualifying races and air exhibitions
April 26: Main race (Tulum 100) and grand air show
Where will the event be held?
The venue will be the Aeropuerto Internacional de Tulum, one of the newest and most modern airports in Mexico.
A temporary racing track is expected to be built within the airport grounds, creating a rare setting where high-performance race cars and aircraft operate within the same environment.
Why This Event Matters for Tulum
With an estimated attendance of over 30,000 people, Tulum continues to position itself as:
- A growing hub for international events
- A high-demand destination for tourism
- A strong market for real estate investment
Large-scale events like this typically drive increased demand for vacation rentals, short-term stays, and property acquisitions.
A Growing Opportunity
- Events like NASCAR contribute to:
- Higher hotel occupancy rates
- Increased demand for short-term rentals
- Rising property values
- Greater international exposure
For investors and real estate professionals, this represents a key moment in Tulum’s growth.
English 
Spanish